5 reasons why hashtag hijacking is bad marketing

Reason 1: It’s not about reach anymore If you’re going to market your company via Twitter, put your old rulebook away. It’s not all about reach and frequency on social media, it’s about finding the right audience and connecting with them in meaningful and helpful ways. Reason 2: You look like you don’t understand hashtags/the platform/your audience You know those #people #who #hashtag #every #word... »

How Not To Get Your Hashtag Hijacked


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