Nobel prize-winning social psychologist Daniel Kahneman and his colleague Amos Tverskydiscovered a quirk in the perceived value of everyday items. Referred to as the bias toward “loss aversion,” they found…
Nobel prize-winning social psychologist Daniel Kahneman and his colleague Amos Tverskydiscovered a quirk in the perceived value of everyday items. Referred to as the bias toward “loss aversion,” they found…
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