executive

The 1 Thing Every Executive Must Understand About Social Media

Social media is still in its infancy, and many business executives still don’t understand how to Ieverage it for their organizations, large or small. They’re too focused on the talking, and not focused enough on the listening. When I speak, I often begin by asking my audience, “How many of you know at least one executive who doesn’t fully understand the business value of Tw... »